Website Refresh
Smart optimisations for maximum results
The challenge
A website is never really finished. You build it, you add to it, you tweak it. And after a few years, you realise that whilst the website is still up and running, the world around it has changed. Visitors’ expectations have risen. Search engines are becoming more demanding. And new opportunities have emerged that could improve the website’s performance, but haven’t yet been utilised.
Sometimes the benefit lies in a visual refresh: a refined colour palette, sharper typography or a cleaner, more consistent look across the entire site. Sometimes it’s new functionality that better assists visitors or improves discoverability. Often, it’s both. But always without having to rebuild everything from scratch.
After all, the foundations are solid. The content is in place, the structure is sound and the system works. What it needs is a targeted revamp to bring the website back up to date. Quickly, smartly and with maximum results.
The solution
A Website Refresh is not a redesign. It is a smart, targeted optimisation that restores your website’s freshness, modernity and effectiveness.
The visual update modernises the layout without having to redesign everything from scratch. We’ve put together a refined colour palette that not only looks attractive but also complies with digital accessibility guidelines. Sufficient colour contrast, clear typography and a consistent style throughout the website ensure that the site is easy to read and use for everyone.
These choices are technically implemented across the entire website, so that the results are immediately visible and measurable. The site feels contemporary again, without visitors feeling as though they have landed on a different website.
A revamped Hero section immediately gives the homepage greater visual impact and improves findability. First impressions count, and a strong, modern header with the right content instantly sets the tone for the rest of the website and helps search engines understand the page better. After all, a high-ranking website starts with a solid foundation, and we’re laying that foundation anew.
Combined with an active blog strategy, you can also give the website’s content a boost. Fresh content that responds to search queries, seasons and current themes generates more organic traffic and gives visitors a reason to return. In this way, the website grows not only in appeal, but also in reach and relevance.
In addition, one or two extra features or page parts are selected from the full Plaece range that are most relevant to the specific situation. Whether it’s an AI assistant that provides personalised guidance to visitors, an interactive map that makes it easier to explore what’s on offer, or a campaign tool that simplifies seasonal marketing: the choice is tailored to what the website needs most at that moment.
The result is a website that feels fresh, is easy to find and is accessible. It offers the sense of a fresh start, without the lead time associated with a completely new design.
Your website: fresh, modern and ready for the future.
This results in the Website Refresh package
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A modern, fresh look without a complete redesign
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An accessible colour palette that complies with the WCAG guidelines for digital accessibility
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A better first impression thanks to a refreshed visual identity
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More organic search traffic through an active blogging strategy
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A powerful homepage that sets the tone straight away and ranks higher in search engines
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A free choice from the full Plaece range of page components
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Quick implementation and immediately noticeable results
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Retaining existing content and structure, with a contemporary layer over the top