More inspiration with YouTube videos on your website
We've known it for a long time: "A picture says more than a thousand words". But doesn't a video say much more? That is why it is now possible to embed YouTube videos in your website.
In various pageparts, it is now possible to place videos in addition to photos. By copying and pasting the Youtube embed code, the video is automatically placed on the website.
Video and travel love each other!
YouTube is the market leader in online video. Some time ago, it published a study specifically on video and tourism.
88% of all travel-related searches on YouTube are about destinations, Points of Interest or travel ideas.
If we look at the breakdown of all searches within the travel industry, it is striking that the majority are looking for a specific destination (e.g. a city name). If you compare that with searches in Google, you see that there the focus is mainly on a brand name (e.g.: Hilton). So it is important to be represented on YouTube with your destination! That way, you reach a large target group, which you would miss out on via Google.
Popular video content: Personal travel experiences
Personal travel experiences (in the form of a vlog) are particularly well viewed and appreciated. So interest in real-life stories is high! So skip those slick commercials and get visitors (or residents of your destination) to tell their stories.
Read the full study "Travel content takes off on youtube"
Do you also want to score online with video marketing
Integrating video into your website, plus setting up a YouTube community can contribute a lot to your destination. We have the knowledge, the possibilities and a lot of good ideas to help you with this. We also sometimes hear that it is difficult to make a good video. Together with some specially selected partners, we can produce a good video for your city or region.