AI Toolbox for DMOs
Work smarter on destination marketing with AI tools that accelerate content creation and boost AI visibility.
The AI Toolbox assists DMOs, tourist information centres and destination organisations with the editorial work that every website requires. Scan, supplement and write content faster and more efficiently than you’re used to. Currently used primarily to improve detail pages, but that’s just the starting point for what the toolbox can do. Available to any destination organisation, with or without Plaece.
A growing toolbox full of editorial support
The AI Toolbox consists of a growing set of tools that you can use straight away on your website. They work together, but also function perfectly well independently. From checking your AI discoverability to registering a new location in a flash: each tool takes care of a specific editorial task for you, so you can focus on the content that really matters.
AI Visibility QuickScan
Find out straight away how well your page is performing
The AI Visibility QuickScan assesses a web page against the factors that determine how easily it can be found (based on Google’s EEAT model), both on Google and in AI search engines such as ChatGPT and Perplexity. You’ll receive a clear score for reliability and structure, with specific points to get started on straight away. This allows you to identify where you’ll see the greatest improvement in just a few seconds.
- Instant score on the factors that determine your AI discoverability
- Specific, actionable areas for improvement per page
- No prior technical knowledge required
- The ideal starting point to give your website an AI Visibility Boost
FAQ generator
Build authority with questions that really matter
The FAQ generator uses your existing content to generate a set of relevant questions and answers, in exactly the format that AI search engines love to quote from. You decide whether to adopt the suggestions or refine them before publishing them. This allows you to effortlessly build pages that provide visitors with guidance and that AI systems recognise as a reliable source.
- FAQ automatically generated based on your own content
- Format that AI search engines can easily index
- Full control: you can always make changes before publishing
- Can be applied to any page in just a few clicks
Reviews generator
Let your visitors speak for you
The Reviews Generator distils the essence of your existing reviews into a short, compelling summary. No new reviews, no made-up text: just what your visitors are already saying about you, presented clearly and prominently right where it matters. This gives new visitors an immediate, clear picture of why a location or event is worth visiting.
- Summary based on existing reviews, without any fabricated content
- Provides visitors with an immediate and reliable picture
- Enhances the persuasiveness of your destination pages
Submit locations and events
From name to complete page
With this tool, you can add new locations and events to your database in a flash. Simply enter the name, and the AI Tool will automatically search for the relevant information and instantly generate a page according to your standard template. A task that normally takes an hour is now completed in a matter of minutes. You remain in control: check, refine where necessary, and publish.
- A full page based on just a name
- Respond quickly to new locations and events
- Consistent structure for every new page
- Connect directly to Base, for those who use it
In development
What you get out of it
The AI Toolbox gives you greater control over your content, whilst requiring less time. Your detail pages become richer and better structured, new locations and events go live faster, and your content is found more easily – by visitors and by AI search engines alike. You’ll build a stronger website, step by step, without it turning into a major project.
Can be used on its own, but even more powerful with Base
The AI Toolbox is a standalone product. You can use it for a visibility check, an FAQ, or to register a new location, regardless of which system you use for the rest of your operations. Do you use Base? Then you can save new locations and events directly with a single click, without retyping or duplicating work.