Are you ready for the new year? Then we have a nice gift for you that might come in handy while planning the coming year. As a promoter of a city, region or area, you know better than anyone what is going on in the neighbourhood and what the regional catch-ups are in terms of content. But what about national events, or even European or global events?

Do you ever feel like you don't know what to post? Or do you forget an important day or event? Then the plaece Content Calendar 2018 is a handy tool. With the content calendar, you have a handy overview of all the catch-up moments for 2018, focused on tourism (also consider the school holidays).

Content strategy

We assume you already have a content strategy in place. What is on-brand and what is not? What social media channels do you have at your disposal? Which target groups do you want to reach? What goals do you want to achieve?

When do you publish a new post?

Take a good look at when your target group is online and when they click through or respond. Take into account the day you post, but also the time of day! Check the statistics of your social media channels to see when you have the most relevant reach.

Plan your content (well) in advance. Facebook, for instance, has a content planner that allows you to plan posts in advance. This gives the editors more control over the spread and also avoids having to make last-minute posts. For other social media channels, it is advisable to use a tool such as Hootsuite, which also allows you to monitor and schedule.

If you need help drawing up your content strategy, we will be happy to help!