Recap: plaece meet-up autumn 2025

13 October 2025 | Simone Maas | |

On 9 October, we welcomed several colleagues from different DMOs from all corners of the country to 's-Hertogenbosch during Plaece the meet-up. Herewith you will find a summary of the latest developments, inspiring cases and smart innovations of the Destination Intelligence Platform Plaece.

Features launched in 2025

New features, fresh page parts and smart tools make the platform even more powerful. Blogs now automatically match locations and events to extend the customer journey. Top lists can now only be edited in one place, up-to-date everywhere. With plaece today, you show the current weather and what's on today. Also new: image reveal, social & TikTok embeds, USPs, a translate function and our smart AI assistant that helps visitors find the right info. An ecosystem full of movement.

With the Community Card, we encourage residents to rediscover their own island time and time again.
Jos van Hoeven, Goeree Overflakkee

Community Card

The Community Card is a smart benefit card that encourages residents, volunteers and other target groups to discover their own environment. With this card, residents enjoy attractive benefits on local leisure offers, from discounts on the best outings to tasty deals at nearby restaurants.During the session, we talked about the successful introduction of the Community Card together with island marketer of Goeree-Overflakkee, Jos van Hoeven.

View the successful case of Goeree-Overflakkee

Observing as a ‘fly on the wall’ provides interesting insights into your visitors’ behaviour.
Ruben Haverkamp, Insiders

AI assistant gives insight into visitor behaviour

Step into the world of Drenthe's digital travel assistant. Experience how Drenthe successfully implemented plaece.assist. From the initial briefing to setting up, testing, fine-tuning and monitoring. The case is already very successful partly because the AI assistant is also used as a full replacement for the search function.

Learn more about the success of plaece.assist

Media strategy and AI-first era

AI is changing the way people find information and discover brands. Instead of single search results, search engines now show complete answers compiled by AI. This requires a different view of visibility. Not just measurable in clicks, but palpable in trust.

At Insiders, we don't see AI as a replacement for SEO, but as the next step in online findability. Brands that invest in quality, structure and recognisable brand stories remain visible, even in AI answers. It's all about E-E-A-T: experience, expertise, authority and reliability. Those who put that down well are not just found, but chosen.

This is how we can help you stay relevant

New plaece features in 2026

In early 2026, the ecosystem will get a fresh update with new features and pageparts. In the plaece brochure 2026, you will discover 100+ ways to expand your online ecosystem. One of the highlights is the plaece.lifestylequiz. A playful tool that lets you get to know target groups better and recommend the right offer per profile. This way, every visitor discovers what suits him or her in a fun and personal way.

Check out the new features