Avoid awkward cropping of photos

You know: You have a nice image on the website, but the best part gets cut off... Especially using images on different devices and screen sizes can cause unexpected results.
Can't we do something about that? That was the question we regularly got. Yes, we can definitely do something about that!
What is the most important point in the picture?
The challenge we have is to determine WHAT is the most important point in the picture and then make sure THAT point is always in the picture.

How are we going to do that? We are going to add a focus point per image. The editor can determine what the most important part of the image is. Then the website can ensure that this point is always the most prominent in the image. Sounds easy right? Actually, it is....