Statistics for entrepreneurs
How can we give an entrepreneur insight into the statistics of his website listing? What does a listing yield and how many conversions are achieved?
What do we really want?
First of all, we started working with a number of partners to see where the wishes and needs lie. In consultation, we came up with a whole list of features and possibilities. We compiled this list together in Google Drive, so that the whole process is transparent for all parties involved and everyone can contribute.
What are the most important functionalities?
To find out, all possibilities were incorporated into a list, which we rated with a score from 1 to 10. We created the survey in Google Forms, after which we personally discussed it with a number of stakeholders. Based on these responses and ratings, we have a good insight into which features are most important.
Sample survey
How can we add as much value as possible?
Based on the Action Priority Matrix, we look at where the greatest need lies (Impact) versus the complexity of development (Effort). Based on this matrix, we can see at a glance where we can make the most profit.
We use http://boardthing.com/ to easily create new cards and position them on the right axis.
Right now, we have a clear understanding of which features are most important, and how best to implement them in phases. In the first phase, the most important features are activated with the lowest effort, in order to deliver the richest possible dashboard for entrepreneurs.
What does the statistics dashboard look like?
If the entrepreneur logs into plaece.base, he can view the statistics of his own listing. A number of statistics provide insight into the listing's performance:
Views:
How often (and on which device) is the listing viewed.
Clicks:
How many conversions were achieved.
Shares:
How much is the listing shared on social media.
To give more insight into the various statistics and the use of the dashboard, we developed a prototype:
How to proceed
Currently, the first steps are being taken in terms of technical realisation of the dashboard for entrepreneurs. The statistics link with Google Analytics has been prepared and is already in the process of saving all data so that it can be displayed in the dashboard. Next, the most important statistics will be activated 1 by 1.