This browser generates the most visitors on a tourist website

26 June 2019 | Pascal Vleugels | |

We have analysed the statistics of more than 100 destination websites in the Netherlands. This shows that two browsers reign supreme: Google Chrome and Apple Safari.

In the period from 14 May 2019 to 13 June 2019, we analysed the statistics of more than 100 destinations in the Netherlands. Based on the data from Google Analytics, we know which browsers visitors use to view the websites.

Chrome and Safari are used to view tourist websites

Based on over 1.6 million sessions, we can conclude that Chrome and Safari browsers in particular are used to view our tourism websites.

Chrome: 39.2%.

Safari: 35%

Samsung Internet: 8.5%

Android webview: 4%

Safari (in-app): 3,3%

Firefox: 3.2%.

Edge: 3.2%

Internet Explorer: 3.2%

Opera: 0.3%

Global versus Dutch browser usage

How do our Plaece destination websites compare with general browser usage in the Netherlands? And does it match global browser usage? We have listed it for you. The observant viewer will see that we have swept Safari and Safari (in-app) figures together under the heading "Safari". The Dutch and Global figures are based on Statcounter results.

3.2% of users use Internet Explorer

We are often asked how often the website is still viewed in Internet Explorer. From the statistics above, we see that about 3.2% of visitors use Internet Explorer. Often, Internet Explorer is still confused with Microsoft Edge. This is in fact Microsoft's new browser. This browser is standard in Windows 10 (it is also updated automatically, so almost all users of Microsoft Edge use approximately the same version).

So Internet Explorer is a dying breed. Fortunately, we do see that almost all Internet Explorer users are using the latest version (version 11).

Optimising your website for Internet Explorer users is of course still an issue (after all, it has to be accessible to everyone). But keep in mind that the largest group of users right now are Chrome and Safari users. So give these browsers a try yourself, then you will know exactly how the vast majority of your visitors see your website.