plaece.accessibility

Make accessibility a reality, the moment someone makes a choice.

Someone with a disability, or anyone travelling with someone who has one, rarely questions the offering itself. The question is whether access is adequate: will a wheelchair fit through the door, is there an accessible toilet, and are assistance dogs allowed inside? Without a clear answer, people will not take the risk, but will opt for another destination where that answer can be found.

plaece.accessibility translates these questions into clear icons and accompanying explanations on the details page of a business, location or event: wheelchair accessible, suitable for people with hearing or visual impairments, assistance dogs permitted, and more.

This is more valuable than it seems: when it comes to accessibility, uncertainty is often a greater barrier than the disability itself; people would rather not go than find out on arrival that it isn’t possible after all.

Furthermore, someone with an accessibility requirement rarely travels alone: they are often accompanied by a partner, family member or carer. A single clear answer on a details page therefore determines not just one visitor’s choice, but that of an entire group.

Visitors know for certain in advance whether they are welcome, rather than having to guess or ring to find out
An entire travel group is more likely to choose your destination, as no one has to be left behind or have second thoughts
Your destination positions itself as accessible to a wide target audience, from wheelchair users to those with hearing or visual impairments
Any doubts are dispelled precisely at the moment of decision, on the details page where someone makes their choice