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The Community Card offers exclusive benefits to residents. It invites residents to discover your city or region locally. The user himself chooses interesting activities and buys tickets for them with the Community Card. A smart solution for DMOs, which helps strengthen local leisure offers and make them more accessible.

How the Community Card works

The Community Card is a gift you can offer to all residents in your city or region. The card works as follows:

  1. As DMO, you decide how to offer the Community Card to residents: digitally via an online application or physically via door-to-door distribution.
  2. Users activate the pass once online.
  3. Via the Community Card website or app, the user buys tickets for an interesting benefit activity. The user enters the card number and e-mail address, pays and receives the tickets directly in the mailbox.
Multi-purpose solution

The Community Card is more than a benefit card. It also works as a booking system for sectors in sports, culture, volunteering and education. Users can claim their spot for a certain activity in the reservation module free of charge. Partners benefit from this too: they get instant insight into the number of reservations.

Three reasons why the Community Card is interesting for DMOs

1. It increases local involvement

The Community Card increases local involvement of both residents and local entrepreneurs. Residents are inspired to go out in their own city, region or municipality. This in turn creates opportunities for local entrepreneurs: they can increase sales among their own residents.

2. Leisure offerings become more accessible

Advantage on outings is attractive to all residents of your destination. The Community Card makes activities in the region accessible to everyone.

3. The pass is easy to use

No complicated systems: the Community Card is easy for everyone to use. Residents log in quickly and easily after activating their pass. Participating partners can log in easily via the portal. We also like to keep things simple for DMOs: no complicated modules are linked to the Community Card.

Community Card in your own house style

The Community Card is fully customised for your city or region, with the familiar Plaece features, and is given its own name and house style, making your city or region instantly recognisable.

We develop an online solution in which the current range of activities is immediately visible and bookable. This can take the form of a new online ecosystem - exclusively for the Community Card - or a separate page on your current website. Of course, we will be happy to advise you on this.

The Community Card is also linked to a Community Card App. Through this app, residents can quickly and easily buy tickets for interesting deals. The benefit offer can be adjusted or expanded immediately and is therefore always up-to-date.

 

Successful case study: the Island Pass of Goeree

In collaboration with Eilandmarketing Goeree-Overflakkee, Insiders developed the Eilandpas: a Community Card for residents of Goeree-Overflakkee. With the pass, residents benefit from attractive discounts on activities on the island. New deals are added to the offer every month. The Eilandpas has been a great success for years: residents rate the platform with no less than a 9.

Curious about the Island Pass of Goeree-Overflakkee?

Discover the case study