plaece.favorites

Visitors who save something will return. And visitors who return tend to visit more often. Plaece.favorites gives them a reason: their own personalised list is waiting for them. With a single click, they can save locations, routes, activities, deals and events – no account, no registration, no hassle.

In this way, a vague idea gradually develops into a concrete plan. A few interesting places turn into a day out. A list becomes a plan shared with friends or family. And someone who was on the fence decides to come after all because they look up their favourites again and think: ‘I really want to do this.’

Because that is exactly what favourites do: they give visitors a reason to come back. Not because they have forgotten something, but because they want to take their plans further. They come back to add another route, refine their list or share it with someone else. Every return visit is a new point of contact with your destination. And every point of contact increases the likelihood that this initial exploration will lead to an actual visit.

Destinations with a favourites feature therefore consistently see more repeat visitors than websites without one. Not because the website has improved, but because visitors have something to gain from it. Their own personalised list is waiting for them.

The favourites list is easy to share via social media, email or WhatsApp. This means your content is shared by your visitors themselves, reaching people who may never have visited your website before.

And there’s more to it than that. Insights into which items are saved most frequently provide valuable information about what really appeals to visitors. This opens up interesting possibilities for campaigns and content, something we will be developing further in the future.