Your community is already posting about your destination: on Instagram, Facebook or TikTok. All those photos and videos from visitors deserve a platform on your website too, not just on their own channels.
With the EmbedSocial page part, you can display a continuous, automatic feed of that community content on your page. New posts appear automatically, without you having to curate or publish anything yourself.
To do this, you will need your own EmbedSocial account. This is a separate service with its own costs, independent of your Plaece subscription. Whilst the Instagram Embed page part displays a single post, EmbedSocial remains continuously up to date across multiple platforms simultaneously.
This allows you to show how visitors truly experience your destination, in their own words and images. Not only is this more convincing than any marketing image you might produce yourself, it also sparks new content: people who see their own posts on a destination’s website are more likely to share and tag them again.
This results in the EmbedSocial pagepart
- A destination that comes to life through the eyes of your own visitors
- Content that’s always up to date, without having to collect or post anything yourself
- More persuasive than their own marketing images, because these are real experiences
- A continuous feed across multiple platforms simultaneously, from Instagram to TikTok
- Visitors who identifywith content created by others like themselves
- Greater visibility for your community, which in turn sparks new content