Hero page section

First impressions are formed in the blink of an eye. Research shows that visitors form an initial judgement about a website within a fraction of a second, even before they have read a single word. That impression must not be left to chance. The right image, the right message and a clear direction determine whether someone stays to look or clicks away.

With the Hero page part, you determine that impression yourself, rather than leaving it to chance. You place a large, atmospheric image or video at the top of the page, with a title and subtitle that make it immediately clear where your visitor has landed.

You also guide your visitors straight in the right direction. With a clear call-to-action button, you direct them to the page that matters most right now. Or you can offer up to five top tasks: quick links to the topics most people are looking for.

On your homepage, the Hero immediately sets the tone for your entire destination. On a campaign page, you can use it to grab attention straight away and direct visitors straight to the action you want to promote at that moment. If you combine the Hero with plaece.planner, your images will also automatically change to suit the season: summer images in summer, winter images in winter, without you having to think about it yourself.

A well-designed ‘Hero’ section doesn’t just work for your visitors. Because the title you place here is also the page’s main title, search engines can just as easily recognise what the page is about. So you end up with a page that makes a compelling impression in those first few seconds, and which is then easily found.