Instagram Embed pagepart

Use Instagram posts to visually enhance your content and storytelling.

A lovely photo or reel on Instagram is one thing. But on your website, you have more space. More context, more narrative, more opportunities to really draw a visitor in. Until now, achieving that combination has been tricky: an embed was just an embed, nothing more.

The Instagram Embed page component has been expanded. You can embed any Instagram post or reel – whether it’s yours, a business owner’s, a visitor’s or a partner’s – directly onto your website and add a title, text and button. It works exactly like the story page part, but with Instagram content as the visual starting point.

What this means in practice is that you don’t need to hire an expensive photographer for every page you want to bring to life. The content already exists, scattered across Instagram. An atmospheric reel from a local business to open a themed page, a visitor’s photo to enhance a blog article, a campaign post that links to the relevant offer. Images and text work together, rather than alongside each other.

The result feels natural and authentic, precisely because the content isn’t created specifically for the website but has already proven to work on social media.

Embed any Instagram post or reel on your website – not just your own content
Add a title, text and button to provide more context and guidance
Use social media content as website content, without the need for additional photo shoots
Enhances storytelling by combining authentic imagery with editorial content
Flexible enough to be used on any page where visual enhancement adds value
Consistent with the story page layout, familiar to the web administrator
Authentic content that works – as it has already proven its worth on social media