Not every visitor is ready to book or make a reservation straight away. Marketing research consistently shows that the vast majority of first visits to a website do not lead to immediate action, so that interest deserves a different outcome than just a direct booking. Some people simply want to stay informed: about new routes, seasonal offers or the latest news from your destination.
With the Mailchimp page part, you can convert that interest into a subscription. A short form on your page ensures that visitors will receive updates and inspiration directly via Mailchimp from now on.
Your own Mailchimp account forms the basis for this. If you link it to your website, every new sign-up is automatically forwarded.
For example, place the form on a route page, next to an events calendar, or at the bottom of a seasonal blog – exactly where visitors are already showing interest.
This allows you to steadily build up a larger newsletter subscriber base, without visitors ever having to leave your website.
This results in the Mailchimp page part
- A steadily growing newsletter subscriber base, directly from your own website
- Visitors who sign up without ever leaving your site
- Interest that is immediately converted into a booking, at the moment it counts
- Sign-ups that are automatically forwarded to Mailchimp
- Can be used onany page where visitors are already showing interest, from routes to events
- No external login page required