Quote pagepart
Make content more personalised and credible with quotes from locals, visitors or experts.
The opinion of a local, an expert or a previous visitor is often more persuasive than a text you write yourself. Persuasion research refers to this as the ‘messenger effect’: the exact same message carries more weight when it comes from someone else than from the organisation itself.
With the ‘Quote’ page part, you can literally feature that voice on your page: a quote, including the author’s name and role, and a photo if desired.
If you add a button, you’ll immediately direct the visitor to more: the full interview, a travelogue, or the page the quote refers to.
Perfect as a testimonial from a satisfied visitor, or as the authentic voice of a local or expert within a wider narrative.
This gives every story a name and a face, and that kind of trust cannot be replicated.
This results in the Quote pagepart
- Content that comes across as more personal and credible thanks to an authentic voice
- Greater confidence among visitors, thanks to testimonials from previous visitors
- A human face to every story, with a name, role and photo
- Suitable for testimonials, expert quotes or local stories
- Greater social proof, because others tell the story for you