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Sense of Place pagepart

Give visitors a sense of the location, atmosphere and cohesion of your region or destination.

You know exactly where your destination is and how to get there. A visitor from afar, or from another part of the country, sees things very differently. Psychological research into the perception of distance shows that a place feels more abstract and less appealing the further away or less familiar it seems; concrete details such as journey time and recognisable neighbouring towns immediately make that distance feel smaller. A two-hour trip feels like a trip just round the corner to one person, and like the end of the world to another.

With the Sense of Place page component, you can give visitors that sense of location. You can show on a map where your destination is situated – on a global scale for international guests, if required – and how long the journey there takes.

Showcase the well-known towns in the surrounding area too, and a day out immediately becomes more appealing: visitors discover activities just across the border from your destination.

Do you work with neighbourhoods or areas, each with their own atmosphere and character? Then you can just as easily put them on the map, with additional information for each neighbourhood about what makes the area unique.

This enables every visitor to find their way around effortlessly, and makes your destination feel immediately much closer and more accessible.

This delivers the ‘Sense of Place’ benefit

  • Visitors who can find their way around effortlessly, even if they are not yet familiar with your destination
  • Neighbourhoods and areas that are put on the map with their own atmosphere and identity
  • Less confusion about location, distance and journey time
  • Greater confidence among first-time visitors
  • Stronger regional collaboration, as you also showcase the appeal of neighbouring areas