A short, energetic video often says more about the atmosphere of your destination than a page full of text. Short and to the point works: research into video behaviour shows that people are more likely to watch a video lasting just a few seconds right to the end than a long video, and that it is precisely these short formats that hold people’s attention best.
With the TikTok page part, you can embed a public TikTok video directly onto your page, whether it’s from your own channel or from a visitor or influencer who has posted about your destination. No separate account or additional costs are required.
Is it your own content? Then you can reuse the same video across all your channels: what you create for TikTok can also be used on your website, without having to produce anything from scratch.
Perfect for showcasing the atmosphere of an event, picking up on a trend, or putting a fun visitor video in the spotlight. Whereas EmbedSocial displays a continuous feed, here you can specifically choose the one video that fits best, just like with the Instagram Embed page part for a single photo or post.
This means your website doesn’t have to reinvent the wheel when it comes to what’s already proven to work on TikTok; simply adopting it is enough.
This results in the TikTok pagepart
- An energetic, vibrant look and feel that appeals to a younger target audience
- The atmosphere of your destination becomes immediately apparent, without the need for much text
- More content without having to film it yourself: videos from visitors or influencers are also given a platform
- Giving a platform to content from visitors or influencers too
- Longer time spent on the page, thanks to the appeal of video
- Lower production costs, as you can use videos that influencers or visitors have already created for you