Routes Plus Package
Enrich your range of routes and turn every route into an unforgettable experience
The challenge
Your routes are online. The basics are in place. But to be honest: they’re not really coming to life. A visitor looks at the route, sees a line on a map and a description, and clicks away. What they’re missing is a sense of what lies ahead. The café halfway along where the locals go. The viewpoint that’s well worth the effort. The story behind the landscape they’re walking through. That experience is there, but it hasn’t yet been brought to life online.
And whilst you know those stories are there, bringing all those kilometres to life feels like an impossible task. The data is there, but the time and tools to really make use of it are lacking. Meanwhile, the visitor remains anonymous. Who uses your routes? When? Which routes are viewed the most? Where do people drop out? These questions remain unanswered, even though the answers would help you make better choices regarding your content, your campaigns and the businesses you want to support.
Because that, too, is a missed opportunity. Local businesses along the route deserve a place in the story – not as an advertisement, but as a natural part of the experience. Making that connection is exactly where you can make a difference.
The solution
The Routes Plus package adds the layer that takes your routes from functional to unforgettable. Not by rebuilding everything from scratch, but by cleverly building on what you already have.
Visitors to your website can use plaece.filters to instantly find the right route. They can filter by what matters to them: distance, theme, or whether they can bring their dog along. Via plaece.nearby, they can see which local businesses are along the route whilst on the move and click through straight away. This turns a route into a full-day experience and gives local businesses the visibility they deserve.
With a route flyer, visitors can take the route with them as a professional PDF in your own corporate style. Visitors provide their email address and receive the most up-to-date version straight to their inbox. Every download is a measurable touchpoint: you can see who is interested, when and in which route. This allows you to gradually build up an understanding of who your visitors are and what motivates them.
Plaece.mediastops really brings the route to life. At special points along the way, visitors hear the story behind the landscape, via audio or video that deepens the experience. And with route signs on the details page, they know exactly which sign to follow along the way. No confusion, just a clear path ahead.
In this way, routes become more than just a walk. They become an experience that people remember, share and return for.
VisitBrabant routes
VisitBrabant has enhanced 18,500 kilometres of routes in Brabant with smart filters, interactive maps and themed routes such as the ‘Myths & Legends’ trails, which come to life with audio and video. Holidaymakers can see straight away where they can stop at a local cycle café or terrace along the way, and every route download gives VisitBrabant insight into which routes are popular and with whom. The website now attracts over 2 million visitors a year.
Visit: www.routesinutrecht.nl
From a line on the map to an unforgettable experience.
This is what the Routes Plus package offers:
- Routes that truly immerse visitors in the experience of your region
- More clicks through to local businesses along the route
- Insight into route usage via downloads and website data
- Visitors can find the route that suits them more quickly using smart filters
- Professional route leaflets in your own corporate style, always up to date
- Clear guidance along the way thanks to route signs on the details page
- From a static line on a map to a complete day-out experience