MICE & Conventions
The complete digital showcase for the corporate events market
The challenge
Your region has what it takes. Stunning conference venues, atmospheric event spaces, boutique hotels with meeting facilities and unique outdoor venues that make a business event unforgettable. As a convention bureau, you know what’s on offer better than anyone. But the event planner looking for the perfect venue for a conference of 300 people doesn’t always know where to find you. And even if they do find you, there’s still too much they have to sort out themselves.
Event planners work quickly and under pressure. There’s a client waiting, a 48-hour deadline and a shortlist to be drawn up from dozens of options. Capacity, layout, technical facilities and atmosphere must be immediately clear. If that information isn’t available, they’ll simply click away. Not because the venues in your region aren’t suitable, but because there’s no time to ring up for basic information that simply ought to have been available.
As a result, valuable bookings slip through their fingers,
yet the range of attractions in your region is more than adequate. What is missing is a digital platform that unlocks the full range of regional attractions, makes them comparable and guides planners from initial exploration through to requesting a quote.
The solution
The MICE & Conventions Package provides your region with a comprehensive digital showcase for the business events market. Event planners can find all venues in a single overview, filter directly by what matters to them and submit a full quotation request without the need for staff intervention.
Using the venue finder, a planner can filter by capacity, layout, region or venue type in just a few clicks. It is immediately clear which venues match their requirements, without having to make a phone call to obtain basic information.
Each location has a detailed page containing all relevant information: capacities per layout, technical facilities and photographs. The USPs make it clear at a glance what sets the location apart, and an FAQ section directly on the page answers standard questions about parking, catering and accessibility before they are even asked.
Via plaece.nearby, you can see what’s available in the area: hotels for international guests, restaurants for a celebratory dinner, and car parks for large groups. And via the events module, you can showcase which events and open days are already taking place, which provides inspiration and builds trust.
Is the venue suitable? If so, the planner can immediately fill in all the details via the smart quotation form: date, number of people, preferred layout and specific requirements. Only complete enquiries are processed. This ensures the sales team receives only high-quality leads, rather than vague emails that require hours of follow-up calls.
The package works both as a complete new environment for organisations that do not yet have a digital platform, and as a sub-site on an existing Plaece website. In the latter case, you can utilise all the features and functionalities already present on your website, without the need for further investment. The locations, the database and the CMS are already in place. This package adds the specific layer required by the corporate events market.
Everything for the corporate events market in one place.
This results in the MICE & Conventions package
- A digital showcase that gives event planners exactly what they need
- Less time wasted on incomplete enquiries thanks to the smart quotation form
- Planners can decide for themselves whether a location is suitable, without having to make a phone call
- Faster decision-making thanks to the immediate availability of all relevant information
- More high-quality leads, fewer follow-up calls for the sales team
- Frequently asked questions answered straight away on the location page
- Insight into the immediate surroundings for logistical planning
- It can be used both as a new platform and as an extension to an existing website