Reach Booster
Your destination, visible on every relevant channel
The challenge
Visitors no longer orient themselves in just one place. They search at home on their laptops, check their phones whilst on the move, walk into a visitor centre with a specific question and pass screens in a hotel or theatre. Every moment calls for a different kind of information, in a different place.
At the same time, the way people find their way around is changing rapidly. AI assistants and search engines are increasingly providing comprehensive answers without users needing to click through to a website. This does not mean that interest in your destination is waning, but it does mean that you can no longer measure everything by website traffic alone.
A key factor in this is ensuring a destination has a presence on the right channels, exactly where a visitor is looking at that moment. On-site, via screens and leaflets. And beyond that, via the businesses and partners who display your content on their own websites.
The solution
With the Reach Booster, you can distribute your content to the places where visitors already are, without having to reinvent or manage everything from scratch. Everything comes from the same source, so whatever you create once appears up to date everywhere.
In a visitor centre, plaece.kiosk provides visitors with their own touchscreen to search and explore independently, without having to wait for assistance at the reception desk. With plaece. narrowcasting, that same content also appears on screens throughout the destination – from hotel lobbies to theatres – acting as a silent host that displays the right tip at the right moment.
For visitors who want to take something physical home with them, plaece.print automatically converts content into professional print products in your own corporate style. With plaece.widget, your content appears on partner websites, and via RSS syndication, your blog posts are also automatically republished on sites such as a campsite, a local council website or other regional websites. In this way, your destination builds visibility in places where visitors are already looking, giving them the depth of content they deserve, without your editorial team having to work round the clock.
Touchscreen inspiration table and digital signage in the Visit Bladel visitor centre
Greater reach for your destination, wherever your visitors look.
This results in the Reach Booster
- More touchpoints with visitors, even in places your own website doesn’t reach
- More ways to measure success than just website visits
- A consistent brand experience across every channel, from screen to leaflet to partner website
- Greater reach without extra editorial work, as content is distributed automatically
- Greater visibility amongst target audiences reached through partners and local businesses
- Less pressure on the reception desk as visitors find their own way via kiosks and screens
- A destination that remains visible, however visitors choose to navigate
- Greater value for businesses and partners who showcase your content on their own channels