First-time Visitor
Give new visitors a flying start with the right information at the right time
The challenge
A new visitor comes across you twice. The first time is at home, behind a screen, asking: why should I go there? What makes this destination worthwhile, and is it right for me? That initial exploration increasingly begins in ChatGPT or another AI tool. The visitor who then lands on your website already has a first impression. Your website determines whether that impression is confirmed and deepened.
The second time round, he’s really there. Then the question changes: what do I do now, what mustn’t I miss, where do I start? At that moment, he doesn’t want an extensive range of options to browse through, but a direct gateway to what’s worth doing right now.
Both scenarios require a different approach. Yet most websites offer a single experience for everyone, whilst new visitors actually need their own starting point.
For a visitor who already knows the destination, that’s fine. For someone who’s never been there before, it’s overwhelming.
The solution
With the First Time Visitor package, you give new visitors their own starting point on your website – one that immediately creates a positive impression.
Via plaece.switch, you can create a smart shortcut in the header that takes new visitors to that starting point with a single click. There , the ‘Today’ page section ensures the website is immediately useful: up-to-date weather combined with relevant offers, so that visitors can see at a glance what’s worth visiting at that moment.
For those still at home making plans, it starts with the lifestyle quiz: a fun way to discover what suits you best. A few questions, and you’ll land on a page that reflects who you are. This ties in seamlessly with the ‘Sense of Place’section, which gives new visitors a feel for the region: where things are, what the atmosphere is like, and what makes this destination special. The Combi Map then provides an overview: food, accommodation and things to do all on one map, with filters that make immediate sense to first-time visitors.
Plaece.toplist enables you to centrally manage a curated selection of must-sees and feature them throughout the website, ensuring they are always up to date.
Case study: VisitMaastricht
Maastricht Marketing set up a separate ‘First-time Visitor’ page for visitors who are not yet familiar with the city, accessible via a direct link in the header. In the first half of 2026, over 1,800 people visited the page. Notably, the average engagement time is almost 70 per cent higher than on the regular homepage. Visitors arriving via the welcome page are demonstrably more actively engaged with the destination.
Take a look: www.visitmaastricht.com
Every destination deserves a good first impression.
This results in the First-Time Visitor package
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New visitors immediately find a starting point that suits who they are and what they’re looking for
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More visitors who take the step from researching a destination to actually visiting it
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A website that is relevant at two key moments: at home whilst planning, and on site during the visit
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Visitors who use AI tools to explore a destination land on a website that confirms and deepens their first impression
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Fewer drop-offs, as new visitors do not get lost in a vast array of options
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70% greater engagement with the offering, as the website actively guides visitors rather than merely providing information
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A curated selection of must-sees that is always up to date, on every page where you use it
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A destination that feels like a good host, even in the digital world