Routes Starter Pack
The complete route platform for your destination
The challenge
Your route network has been carefully built up. Years of work, local knowledge and collaboration have resulted in an offering that is genuinely useful to walkers and cyclists. But online, it’s a different story. Route information is spread across dozens of channels, not always accurate, not always up to date. Visitors rely on sources that are unaware of your carefully managed data and literally lose their way. The question is not whether you have good routes, but whether you still control how those routes are found, displayed and experienced.
Meanwhile, the pressure is mounting. Spreading visitor numbers is no longer a mere aspiration but a necessity. Vulnerable nature reserves are becoming overcrowded, whilst other, equally beautiful places remain undiscovered. Walkers and cyclists who set off well-informed make better choices. But that starts with reliable, up-to-date and inspiring information. And that has to come from you.
It is not a lack of willingness that is the issue, but a lack of the right solution. There are plenty of tools available, but they do not integrate with one another, require too much technical knowledge or are simply not designed to handle the complexity of a route-based destination. Meanwhile, the expectations of walkers and cyclists are only increasing.
The solution
The Routes Starter Pack provides your destination with a complete online route environment, from database to website. You manage your own data, in your own system, entirely under your own control. What you enter is what visitors see: up-to-date, reliable and inspiring.
At its core is plaece.base, the central database where all your routes, locations and special places are managed. From this single source, you can build a professional website specifically designed for route destinations.
Visitors can quickly find the route that suits them best using smart filters based on type, length and features. They can view the full range of options on an interactive map and discover special locations along the way via plaece.poi. The website offers a wealth of opportunities to tell your route stories, from visually striking pages to compelling narrative structures that inspire visitors to set off on their journeys.
Plaece is used by more than 250 route agencies, DMOs and regional destinations that face the same challenges as you on a daily basis. The platform is continuously developed based on real-world experience, so you benefit from years of knowledge and expertise without having to reinvent the wheel yourself.
Case study: Routes in Utrecht
Routebureau Utrecht and RBT Heuvelrug & Vallei used Plaece to build a comprehensive online route platform in which themed routes, local stories and more than 600 businesses are seamlessly interwoven. In 2025, the website opdeheuvelrug.nl attracted over 792,000 unique visitors and has succeeded in actively distributing visitors more evenly across the province, thereby noticeably reducing the pressure on vulnerable nature reserves.
Visit: www.routesinutrecht.nl
Your routes online: up-to-date, reliable and managed in-house.
This is what the Routes Starter Pack offers:
- Full control over how your route information is presented and found online
- Information that is always up to date and reliable, managed from a single central database
- Visitors can quickly find the route that suits them best using smart filters
- An interactive map featuring all routes and special locations
- Responding intelligently to peak periods by showcasing alternative options at the right moments, such as during the May half-term or on busy summer days
- An inspiring website that entices visitors to set off on their travels
- A proven platform, used by more than 250 similar destinations
- Ready to scale up as your ambitions grow